VIRAL CAMPAIGN
May 6, 2010
Edit
A teaser trailer for Super 8 was revealed before Iron Man 2. It was bootlegged online. On analyzing the final few seconds, the phrase "scariest thing I ever saw" was found, leading to Scariestthingieversaw.com. The site is a terminal into a machine with a mysterious print-out and a text interface which eventually leads the user to a countdown in the form of a file being downloaded very slowly (about 1 byte every 5 seconds). The full file is estimated to complete its download by 11pm Eastern, May 13th.
May 11Edit
The teaser is made available in HD at Apple.com
May 13Edit
When the countdown on Scariestthingieversaw.com ended at 11:00pm EDT, a new menu became available with commands which led to a new puzzle and a new in game website named Rocketpoppeteers.com.
June 1Edit
A new file braegen14 appeared on the Scariestthingieversaw.com desktop, leading to an audio clip containing a number of tones.
June 21Edit
The mysterious print-out on Scariestthingieversaw.com was updated to include an extended conversation containing a picture. The picture contains a reflected image of a sold item, leading to an estate sale in WV. The ads' photos contain portions of a phone number. The number leads to Josh Minker and the late Evelyn Minker- and Hooklineandminker.com .
July 15Edit
Those who mailed in the Rocket Poppeteers completed maze and coupon from the May 13 newspaper began receiving responses in the mail.
July 23Edit
Twitter RocketPoppeteer became active, posting pictures from a traveling Poppeteers recruiting truck at the San Diego Comic-Con. People who show RP letters get a "special surprise".
July 28Edit
Rocketpoppeteers.com became active allowing new recruits and established candidates to register or confirm their registration. Scariestthingieversaw.com is updated, stating that the mysterious contact's intentions deal with Josh's father. Josh was told to immediately take down the listings due to their importance...
August 2ndEdit
Rocketpoppeteers.com fly the Rocket SSF1 icon becomes active leading to the spaceship control panel. Nine different messages from Poppeteers Mission Control. Plus the five Flavor Fleets.
August 21stEdit
A post is used as a clue for the password to the chat session.
Sept. 9thEdit
Scariestthingieversaw.com was updated with a new printout message and a new folder icon behind the main window with an audio file 'audio/untitled.mp3'.
Sept. 27thEdit
Rocketpoppeteers.com sent out an email directing people to a survey on the site.
Sept. 30th Edit
Scariestthingieversaw.com a new chat icon was discovered on the lower tool bar after clicking on the left hand arrow.
Oct. 14thEdit
Scariestthingieversaw.com updated the printable chat log. "Meet me at 4D & 5O's last leg. Bring the foghorn and the unexpected title."
Oct. 20thEdit
Josh updated his Hooklineandminker.com blog.
Oct. 21stEdit
The chat icon at Scariestthingieversaw.com becomes active, requesting a password. Used Oct. 14th STIES update to determine password and time/date of chat session: Oct. 21st at 11:09PM Eastern Time.
Nov. 13thEdit
The PDP-11 terminal at Scariestthingieversaw.com was updated with new .DAT files. One of them has the word TROGL handwritten on it.
Nov. 23rdEdit
Josh updated his Hooklineandminker.com blog . He mentions that he will have a COELACANTH delivered early December and provide photos and regular updates.
Dec. 10thEdit
Josh posted a picture of an old ad from Classics Illustrated's Moby Dick on STIES.com
Dec. 16thEdit
A chat is expected with the same password: Toadfish112. Josh did not show up for the chat on STIES.com, but Mystery Person left him a message regardless.
Dec. 21stEdit
Rocket Poppeteers Certificates start to arrive in the mail for anyone who registered with RP.com.
Dec. 23rdEdit
Scariestthingieversaw.com adds a solo-chat by Mystery Person asking "Did something happen?" and the printout has a simple one line update asking Josh to contact Mystery Person- ASAP.
Dec. 28thEdit
Scariestthingieversaw.com photo file is updated with new jpeg of a map.
Feb. 2nd, 2011 Edit
Rocketpoppeteers.com is updated with popsicle ingredients and revamped application pages.
Feb. 5thEdit
Flash ad appears with images from a new trailer. Hidden images provide picture and plot clues.
Feb. 6th Edit
Trailer 2 is shown during the Super Bowl. Hidden images provide picture and plot clues. Trailer 2 on super8-movie.com and Apple Trailers updated with new pictures.
Feb. 8thEdit
Trailer on super8-movie.com and Apple Trailers updated with new pictures.
Apr. 19thEdit
An interactive teaser trailer appears as an extra feature in the PC version of Portal 2.
